China’s automobile industry has grown rapidly over the past decade, and the machinery manufacturing industry has become highly sophisticated. As one of their supporting industries, the special steel wire industry was one of the earliest to recover after the pandemic. The EBNER Group recently received two important orders, both from private enterprises in the economically-active Yangtze River Delta region.
In recent years, the EBNER Group has implemented a double-brand approach for some products on the Chinese market. This allows us to meet the needs of customers at all levels, as well as the multi-level demands of middle and high-end customers in different situations.
The EBNER brand series of products represents the world-class level of technology and equipment that is shared across all major markets around the world. It serves high-end customers that have extreme requirements on quality, performance and automation, and who are not as sensitive about the initial investment needed to meet their advanced requirements.
Based on EBNER technology, the EED brand series of products represents a commitment to provide China-class technology and equipment through the best combination of localization and foreign advanced technologies. Key components are manufactured through a manufacturing platform shared with EBNER China. EED customers are those medium and high-end players who pursue practical solutions, where the highest price/performance ratio is paired with a reasonable initial investment.